Billboard advertising rentals in Georgia including local market research. Detailed breakdowns of Georgia ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Georgia.
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How Much Do Billboards Cost in Georgia?
Billboards in Georgia price out anywhere from $335 per 4 weeks for smaller posters to as much as $5,187 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Georgia billboards. Fabrication costs ~$850. If you rent a billboard in Georgia for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about GA ooh pricing.
Is Georgia Billboard Advertising Effective?
Take a look at our Georgia ooh market research by county below. Dollar for dollar, ooh advertisem*nts in Georgia are still one of the best ways to communicate your brand message. Billboards are most effective when used in conjunction with other forms of advertising media (online, tv, etc.).
How Do I Rent A Billboard in Georgia?
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Bulletins in Georgia
The largest outdoor media in Georgia, Bulletins billboards prices start at $1,171 and go up to $4,602, depending on location.
Digital Billboards in Georgia
Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,449 up to $4,944 for premium Georgia outdoor ad space.
Bus Panels in Georgia
Bus panels come in 4 standard sizes, the smallest size costs $354 while the largest full side panel displays can cost as much as $596 every 4 weeks.
Posters Advertising in Georgia
Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $584 while some locations can cost $929.
What did people do after seeing Georgia billboards?
We conducted an outdoor advertising survey throughout the major counties in and around Georgia. From Fulton to Richmond County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Muscogee County may produce slightly different results from outdoor ads in Bibb or Chatham County. Take a look at the questions we asked 1,001 people in these counties about their own personal experiences with Georgia outdoor advertising.
| Have you ever... | FULTON | MUSCOGEE | RICHMOND | CHATHAM | BIBB |
|---|---|---|---|---|---|
| Discussed billboard ads you've seen with friends or family | 26% | 44% | 45% | 32% | 28% |
| Recommended the advertiser to others | 6% | 5% | 3% | 11% | 8% |
| Attended a local event because of a billboard | 12% | 16% | 13% | 10% | 10% |
| Visited a local business (e.g. restaurant) because it was advertised on a billboard | 20% | 11% | 28% | 31% | 24% |
| Made a purchase at the business advertised | 12% | 12% | 15% | 10% | 14% |
| Watched event on television because of a billboard | 10% | 17% | 14% | 16% | 10% |
| Tuned in to the radio station featured on a billboard | 16% | 10% | 17% | 17% | 9% |
| Visited an advertiser website because of billboards | 18% | 20% | 12% | 16% | 15% |
| Googled or otherwise searched online for more details about the message | 11% | 21% | 26% | 21% | 17% |
| Googled or otherwise searched online for more details about the advertiser | 16% | 11% | 15% | 14% | 14% |
| Accessed a coupon on a billboard from your mobile device | 6% | 9% | 5% | 12% | 9% |
As you can see, when it comes to billboards, 20% of Fulton County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 12% of Muscogee County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Georgia where billboards will likely be most effective.
How people FEEL about billboard advertising in Georgia?
Here are a few other counties in which we conducted our ooh market study; Dougherty County, Houston County, Cobb County, Lowndes County, Floyd County. The table below represents responses to questions from 938 people about consumer attitudes towards outdoor advertisem*nts in Georgia. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Georgia.
| I feel that billboards.. | DOUGHERTY | HOUSTON | COBB | LOWNDES | FLOYD |
|---|---|---|---|---|---|
| Are a COOL way to advertise. | 79% | 70% | 65% | 66% | 79% |
| Are a good way to LEARN about NEW BUSINESSES in the area | 69% | 75% | 63% | 61% | 59% |
| Are a good way to LEARN about SALES and EVENTS | 57% | 54% | 57% | 53% | 55% |
| Often catch my ATTENTION | 73% | 83% | 75% | 79% | 71% |
| Advertisem*nts on digital billboards stand out more than advertisem*nts online. | 68% | 66% | 73% | 75% | 76% |
| Advertisem*nts on digitial billboards stand out more than advertisem*nts on TELEVISION | 37% | 38% | 42% | 37% | 47% |
| Make the city look more MODERN. | 69% | 63% | 72% | 68% | |
| ..Are visually APPEALING | 61% | 73% | 65% | 73% | 61% |
| Are an effective way to alert the community about SEVERE WEATHER conditions. | 77% | 86% | 80% | 89% | 78% |
| Are an effective way to alert the community about MISSING CHILDREN. | 92% | 90% | 91% | 88% | 89% |
| Provide CURRENT and RELEVANT information. | 76% | 75% | 62% | 81% | 62% |
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Counties in Georgia
- FULTON
- MUSCOGEE
- RICHMOND
- CHATHAM
- BIBB
- DOUGHERTY
- HOUSTON
- COBB
- LOWNDES
- FLOYD
- HALL
- LIBERTY
- FAYETTE
- COWETA
- WHITFIELD
- DOUGLAS
- TROUP
- BULLOCH
- GWINNETT
- HENRY
- CHEROKEE
- CARROLL
- SPALDING
- DEKALB
- BARTOW
- BALDWIN
- CLAYTON
- THOMAS
- TIFT
- SUMTER
- CAMDEN
- LAURENS
- GORDON
- GLYNN
- ROCKDALE
- COLQUITT
- WARE
- BARROW
- WALTON
- NEWTON
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